The hair and beauty industry is a very profitable business. In the UK alone, it generates over £8 billion for the economy. If you’re already in this business, you’re in the right place.
But there’s a challenge. Very many entrepreneurs are running hair and beauty businesses. That means you have to market your products in attention-grabbing ways to gain an edge over the competition. This requires you to know the online source for ingredients and chemicals for your products. With this information, your marketing efforts will be stronger.
Here are some tips for marketing hair care products:
- Establish A Website And Include Customer Testimonials In The Product Pages
Statistics from Google show that people perform over 1.2 trillion searches annually. Most of these are potential customers searching for different products, including hair care products. Establishing a page can help you to widen your customer base.
Once you’ve set up the website, use your satisfied customers’ testimonials to advertise your products. Most potential clients in the beauty industry rely on other’s opinions before purchasing products.
Giving your potential customers the information they require, and valuable links to the product page can simplify their research process. If one customer writes you a positive review on one of your products, link it to the product description page and wait for it to generate leads.
- Use Influencers
Currently, most customers prefer to buy products marketed by people who use them every day. That’s why most beauty industries are reaching out to influencers to help them market their products. In 2018, a good percentage of entrepreneurs in the luxury, fashion, and beauty industries launched products with influencers’ help and realized a 76% increase in sales.
If you’re running a small beauty shop, you don’t have to go for bigger influencers. That’s because they may be expensive to get. Instead, you can use some micro-influencers living within your country or neighborhood to market your products. If possible, you can even use their faces on your product labels. That way, you’ll increase your customers’ trust in your product.
Finding influencers may be pretty challenging, but you can reach them through their social media pages. Before asking them to market your products, it would be best to establish a relationship with them. Most of them will also tell you’re their opinions concerning your products and services. Use those opinions to better your services.
- Provide Flash Sales
Offering flash sales to potential customers is an excellent way of enticing them to visit your shop. Remember, to earn profits from your products; you have to market them where people are. And social media offers you this platform.
Facebook alone has more than 4 billion followers. So if you create a group showing your flash sales and ask your followers to pass the message to their friends and relatives, you’ll surely make sales.
You can also post videos on YouTube that describe how your hair care products are made. You may even show them how polyquaternium 7 is added to other hair care ingredients to make them more effective.
The Bottom Line
Owning a hair care products business is a great idea. But if you want to make sales, you have to go out of your comfort zone and aggressively market your products. Start using these tips to get your products before the right eyeballs.
